As a business owner you’re bombarded with advertisements and recommendations on what systems to use in your business. As a brand expert, you’re knowledgeable in the ones that really make your business tick but it’s the others that start to make your head spin.

Whether you’ve jumped in and started trying tools or are ignoring them to prevent your head from spinning, let me tell you a simple truth.

You already have your systems

Systems aren’t just tools, they are also your business processes. So whether you’re onboarding clients manually or using a tool, that is your system. The questions you should be asking:

• Are your current systems working?

• Are they giving you freedom or slowing you down?

The process by which you invoice, onboard, communicate, and design, are all part of your systems strategy. You may just want to rethink your strategy.

Evaluating your system strategy includes looking at the flow of your process, tools being used, the time spent, and how it all fits into your multi-year plan for your business.

Identifying and implementing the right systems strategy can be life altering for brand experts.

Unfortunately there is no ‘one size fits all’ when it comes to business systems. Yes, there are best practices and industry standard tools but that doesn’t mean they are right for you.

Which tools you use, how you use them, and what processes you build around them, will be different for you vs the next person. This is why it can be so helpful to have support as you make these decisions (not to mention someone integrating them for you).

Creating the right system strategy will provide clarity, reduce time spent working, eliminate unnecessary tools, identify the right tools for you, and create a transparent process for you, your team and your clients.